BUDGETING WITH INTENT: GEN Z’S SOFT SAVING LENS

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: gain continuously, save boldy, buy a home, and prepare for retired life. But Gen Z is approaching money with a fresh viewpoint. As opposed to focusing entirely on lasting buildup, this generation is prioritizing balance, well-being, and